Privacy Policy
1. Introduction
At Amara & Oscar Jewels, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase from us. It also outlines your rights under applicable privacy laws including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other global standards.
2. Data Controller Information
This website is operated by Amara & Oscar Jewels, under the legal entity ELLE. The data controller responsible for your personal data is:
ELLE, Amara & Oscar Jewels
Address: Unit 7, 8/F., Tower B, 83 King Lam Street, Lai Chi Kok, Hong Kong
Email: info@amaraoscarjewels.com
3. Data Security (SSL Encryption)
Our website uses SSL (Secure Socket Layer) encryption to protect personal data and secure transactions. You can confirm encryption by checking for "https://" and a padlock icon in your browser's address bar.
4. Data Collection During Website Visit
When visiting our website without registering, we collect only the data necessary to deliver the site:
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Page visited
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Date and time
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Browser and operating system used
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IP address (anonymized where required)
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Referrer URL
This data is collected under Art. 6(1)(f) GDPR for system performance and security and is not shared unless required by law.
5. Cookies and Tracking Technologies
We use cookies to improve user experience. This includes session cookies (deleted when you close your browser) and persistent cookies (stored for future visits). Cookies may collect browser, IP, and user preferences. Use of cookies is based on Art. 6(1)(b) or 6(1)(f) GDPR. You can manage cookies via your browser settings. Blocking cookies may impact website functionality.
6. Legal Basis for Data Processing
| Purpose | Legal Basis |
|---|---|
| Fulfilling your orders | Contract (Art. 6(1)(b)) |
| Sending newsletters | Consent (Art. 6(1)(a)) |
| Customer service | Legitimate interest (Art. 6(1)(f)) |
| Analytics/marketing | Consent or legitimate interest (Art. 6(1)(a)/(f)) |
7. Contacting Us
When you contact us, we process your submitted data (name, email, etc.) to respond to your inquiry, based on Art. 6(1)(f) GDPR. If your inquiry relates to a transaction, Art. 6(1)(b) applies. Your data is deleted once your inquiry is resolved unless retention is legally required.
8. Customer Accounts and Purchases
When you place an order or create an account, we collect your name, email, billing/shipping address, and payment information under Art. 6(1)(b) GDPR. This data is used solely for fulfilling your order and managing your account.
9. Email Marketing and Newsletter
You may opt in to receive our newsletter. We use double opt-in for confirmation and log IP addresses and timestamps for proof of consent. You may unsubscribe anytime. We may also send marketing emails related to your past purchases under Art. 6(1)(f) GDPR.
10. Review Requests
If you give consent, we may send a one-time email after your purchase asking for a review. You can withdraw your consent at any time by contacting us.
11. Third-Party Services and Order Fulfillment
We share your data with:
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Shipping carriers for delivery
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Payment providers for transaction processing
Data is shared only as needed to fulfill your order under Art. 6(1)(b) GDPR.
12. Payment Providers
We work with PayPal and Klarna (SOFORT). When paying, your data may be processed by these providers for fraud prevention and risk analysis.
- PayPal Privacy Policy: https://www.paypal.com/webapps/mpp/ua/privacy-full
- Klarna (SOFORT) Privacy Policy: https://www.klarna.com/sofort/datenschutz
13. Social Media Plugins (Shariff Integration)
Our site uses Shariff integration for Facebook, Google+, and Instagram. No data is shared unless you click the plugin. Once clicked, you are redirected to the relevant platform where their policies apply.
- Facebook: https://www.facebook.com/policy.php
- Instagram: https://help.instagram.com/155833707900388
- Google: https://www.google.com/policies/privacy/
14. Web Analytics (Google Analytics)
We use Google Analytics with anonymized IP to analyze site traffic, based on Art. 6(1)(f) GDPR. Data is processed in the U.S. under Standard Contractual Clauses (SCCs). You can opt out using: https://tools.google.com/dlpage/gaoptout
15. Remarketing (Google AdWords and Facebook Pixel)
With your consent under Art. 6(1)(a) GDPR, we use Facebook Pixel and Google AdWords Remarketing to show you ads relevant to your interests. You can manage ad settings or opt out at:
16. Children’s Privacy
Our website is not intended for children under 16. We do not knowingly collect data from minors. If you believe your child has provided personal data, please contact us.
17. International Data Transfers
When we transfer personal data outside the EEA, we rely on Standard Contractual Clauses or equivalent safeguards to ensure your data is protected.
18. Your Rights Under GDPR
You have the right to:
- Access your data (Art. 15)
- Correct inaccurate data (Art. 16)
- Request deletion (Art. 17)
- Restrict processing (Art. 18)
- Data portability (Art. 20)
- Withdraw consent (Art. 7(3))
- Object to processing (Art. 21)
- Lodge a complaint with a supervisory authority (Art. 77)
19. Right to Object
You may object at any time to processing based on legitimate interests or for direct marketing. If you object, we will stop processing your data unless we have overriding legal grounds.
20. CCPA (California Residents)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request access or deletion of your personal data. Contact us to exercise these rights.
21. Changes to This Privacy Policy
We may update this Privacy Policy as needed to comply with legal or operational changes. We will notify users of material changes via email or on our website.
22. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: info@amaraoscarjewels.com
Postal: Unit 7, 8/F., Tower B, 83 King Lam Street, Lai Chi Kok, Hong Kong
23. Last Updated
This Privacy Policy was last updated on: 10/09/2025
